Whether you've been in business for some time and are finally getting on board with technology, or if you're just starting up and looking to generate some new clientele, a website is a perfect way for you to advertise your pest control company. It not only opens you up to a larger audience, it also gives you a chance to showcase your professionalism and business acumen by maintaining the website on a consistent basis. However, having a website is about a lot more than simply posting a page. You need to get ads put on your page that can make money for you without losing the visitor. That's where dummy, or, placeholder keywords come in. Use this information to learn more about two tips that can help you select the perfect dummy keywords for your pest control company website.
Use Words That Will Get The Customer Back To You
Understand that a placeholder keyword is designed to do just that: Hold the customer's place. There will likely be ads on your website that may attract the attention of a visitor. If they click on the ad it will take them to an entirely different website that may be vastly different from your own. Because the ads are on your page, you have the ability to insert keywords into the other site that will redirect the customer back to your own page.
What you want is to create keywords that instantly remind the consumer about your pest control company. For example, you might insert terms such as, "Avoiding pests," or "No more critters." What this is designed to do is get the viewer back into the mode of what they were originally looking for so that they can click on the dummy keywords and return back to your website.
Images Can Also Be Used As Dummy Keywords
If you don't want to use actual words as your dummy keywords, consider using images. You could place a large picture of an insect with a target covering the body on the screen, or even utilize a picture of your company logo. This is a great way to hopefully get the revenue that can come from ad-clicks without sacrificing a customer to the rabbit hole that can ensue when a person goes from advertisement to advertisement.
You have what it takes to choose the right dummy keywords for your website. Start using these tips right away so you can select the keywords that will work perfectly for you.